The vendor brief, refined
A small change to how briefs go out, with outsized effects on day-of arrivals.
The original vendor brief was an email. It was good — comprehensive, hospitality-fluent, carefully composed. It was also four scrolls long, and the attached PDF did not open on half the phones it landed on.
We took the brief apart. The dock window moved to the top — it is what arrives first in someone’s morning. The Wi-Fi password and the back-of-house contact moved next, on a single card. Floor plan moved to a tap-to-expand. House rules — sound off by 11pm, no subwoofers — moved to a small print at the bottom, the way a menu does.
On-time vendor arrivals went from 78% to 94% in a quarter. The change that did the work was not the floor plan or the chat or the audit trail. It was the order of the lines on the page.